Why do young people make up far less of the electricity workforce than other sectors? “Generation Impact: Future Workforce Perspectives,” the newest study from Electricity Human Resources Canada (EHRC), explores this question and provides actionable answers.

The survey, which included 1,500 respondents across the country between the ages of 18 and 36, found that perspectives on the sector held by this cohort were mostly positive or neutral, and that Millennial (those born between 1981 and 1996) and Gen Z (those born 1997 – 2012) Canadians are largely open to considering careers in electricity. The biggest barrier is a lack of knowledge about the opportunities available.

To an industry looking to develop a pipeline of young talent, the report reveals excellent opportunities for recruitment. According to the data, the key factors that young Canadians look for in their ideal careers include fulfilling work, secure pay and the chance to be involved in innovative projects.

“The electricity sector is already home to the kinds of fulfilling and innovative careers that many in the Millennial and Gen Z cohorts are looking for. Now it’s a matter of communicating effectively about the opportunities and benefits out sector can offer,” said Michelle Branigan, CEO of EHRC.

“Engaging young workers in Canada’s electricity sector is critical for developing the resiliency and innovation needed to support the transformation of Canada’s energy future,” said Paul Lefebvre, parliamentary secretary to Seamus O’Regan, Canada’s Minister of Natural Resources. “The insights of this report will help to position the sector competitively to leverage the talent and skills of young Canadians.”

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EHRC is a not-for-profit organization that provides human resources information and tools to help power the Canadian electricity industry. This project was funded in part by the Government of Canada’s Student Work Placement Program.

To view a virtual presentation about the report, click here.

Featured image credit: Electricity Human Resources Canada.


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